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Ad Prototypes
These are ad prototypes created with an intent to make ad banners more interactive and dynamic using recent javascript libraries.
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Role: Ad Innovation Designer at Idea Lab New York Times
Responsibility: Visual concepts and design
Interactive Recipe Banners
This ad banners advertise recipes featured in NYT Cooking and offer user to buy recipe items directly from banners.
Prototype 1
Random food plates are shown with names and category menu at top left.
Prototype 1
When category menu is expanded, user sees all available food categories.
Prototype 1
Clicking on shopping basket lets user check out on e-commerce site.
Prototype 1
Random food plates are shown with names and category menu at top left.
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